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PALM SPRINGS, CA (March 9, 2020) - Palm Springs Harley-Davidson earned the prestigious Silver Bar & Shield Circle of Achievement Award for 2019. Presented by Harley-Davidson Motor Company, this award is given to dealers based on delivery of premium customer experiences and for demonstrating operational excellence across a range of categories. 
 

“We’re proud to present this high honor to Tom, Michael, and John Roach in recognition of the many ways Palm Springs Harley-Davidson delivers personal freedom to Harley-Davidson riders day in and day out,” said Dave Cotteleer, Vice President and Managing Director for U.S., Harley-Davidson Motor Company. “Strong, passionate dealers like Tom, Michael, and John Roach who inspire new people to take their first steps toward riding and offer long-time riders the quality service they expect and deserve, are big reasons why Harley-Davidson has been a respected, recognized brand for over 116 years.”

Silver Bar & Shield award recipients, like Palm Springs Harley-Davidson, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

Palm Springs Harley-Davidson, has been Family Owned and Family Operated by the Roach Family in the Palm Springs/Coachella Valley area since 1991.